How to Know if Your Business Needs SEO
Nearly all businesses need SEO in 2019, and this requirement will only become more and more vital as time goes on. Google is a powerhouse of a search engine, with a near-monopoly 90% of searches coming through its website. To not be on Google’s search results pages is to accept that your website will not get any visitors.
So all you need to do to figure out if you need SEO are answer a few simple questions:
If the answer to that second question is yes, you likely don’t need SEO. If the answer is no, you probably do.
Without SEO, most websites are doomed to be hidden from all visitors who would have found the site had it been set up correctly. I say correctly, because that’s what SEO is - setting up a business’s overall online status in the correct way. Anything short of optimized is simply incorrect -- faulty.
In 2019, just about anyone can build a website. But websites set up by people who don’t know what they’re doing are simply a waste of time and money, because they are doing the business no good if nobody ever sees it. To make your website visible, it must be set up correctly according to how Google—the search engine you expect your site to show up on—wants it to be.
Google doesn’t have these guidelines for no reason. Google wants to satisfy its customers. Its customers are searchers. Google wants to provide its searchers with relevant, useful, meaningful content. By catering to Google, generally, you’re catering to your own customers because Google has set up its algorithms to reward websites which are set up in a way that provides users with relevant and useful content. Google rewards you with the searcher and gives the searcher what they want, too: you.
So, basically, your business needs SEO if you need any sort of help crossing the gap from your business to your ideal customer. Google is good at what it does, you’ve just got to do your part and show them you’re available for pairing with searchers who need your services.
Nearly all businesses need SEO in 2019, and this requirement will only become more and more vital as time goes on. Google is a powerhouse of a search engine, with a near-monopoly 90% of searches coming through its website. To not be on Google’s search results pages is to accept that your website will not get any visitors.
So all you need to do to figure out if you need SEO are answer a few simple questions:
- Does my business require a constant stream of leads? If yes, continue.
- Will I be able to get sufficient profits through word of mouth referrals alone?
If the answer to that second question is yes, you likely don’t need SEO. If the answer is no, you probably do.
Without SEO, most websites are doomed to be hidden from all visitors who would have found the site had it been set up correctly. I say correctly, because that’s what SEO is - setting up a business’s overall online status in the correct way. Anything short of optimized is simply incorrect -- faulty.
In 2019, just about anyone can build a website. But websites set up by people who don’t know what they’re doing are simply a waste of time and money, because they are doing the business no good if nobody ever sees it. To make your website visible, it must be set up correctly according to how Google—the search engine you expect your site to show up on—wants it to be.
Google doesn’t have these guidelines for no reason. Google wants to satisfy its customers. Its customers are searchers. Google wants to provide its searchers with relevant, useful, meaningful content. By catering to Google, generally, you’re catering to your own customers because Google has set up its algorithms to reward websites which are set up in a way that provides users with relevant and useful content. Google rewards you with the searcher and gives the searcher what they want, too: you.
So, basically, your business needs SEO if you need any sort of help crossing the gap from your business to your ideal customer. Google is good at what it does, you’ve just got to do your part and show them you’re available for pairing with searchers who need your services.